Prompt Engineering Success Guide

What Is Prompt Engineering?

Prompt engineering is the art of writing effective instructions so AI delivers exactly what you need — whether it’s a blog post, training documentation, or a marketing post on technology.

Why It Matters?

  • Improve quality & efficiency with better results on first try

  • Maximize value of AI investment

  • Work smarter across teams: Engineering, sales, marketing, HR, customer service

Quick Start Tips

✅ Be specific

"Write a 2-sentence summary for a sales presentation."

✅ Include tone and format

"Use a professional tone. Format as a LinkedIn post."

✅ Stack instructions

"Write a 100-word product description. Highlight 3 features as bullets. End with a call to action."

✅ Define the audience

"Write for mid-level managers in the software industry."

Sample Prompts by Role

Marketing:

“Write a promotional email campaign on behalf of GreenSprout Landscaping to introduce our seasonal lawn care packages for the residential homeowner market. Use a friendly, persuasive tone. Include a CTA.”

Customer Support:

Write a calm reply to a delayed ticket. Apologize, explain the cause, and thank the customer."

Training/HR:

  1. "Create a 10-step onboarding checklist for new engineers at _Company_to get up to speed on Product/Service."

  2. “Create Forklift Safety Bulletin in bullet points, English and Mexican dialect Spanish.”

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